As a child, I was taught to take risks and color outside the lines. Later, I discovered a love of organizations, particularly visionary companies, and what makes them successful. Creativity, innovation and bringing products to market are not linear processes. It’s messy, complex, exhilarating, frustrating—and it can be done successfully when everything falls into place.
Laura B. Cardinal, Ph.D., SmartState® Endowed Chair + Director, Center for Innovation + Commercialization
Our Focus Is Providing South Carolina with a Strategic Innovation Toolkit So Growing and Established Organizations Flourish.
These are the organizations and people that inspire and motivate us.
We are the strategists, the innovators, the doers who make things happen.

Spring 2025 SIPP Cohort boasts brains, business, and even a bit of Southern charm
At the University of South Carolina, there’s a spring breeze of brilliance blowing through the air—and it’s coming straight from the Strategic Innovation Planning and Processes (SIPP) course at the Darla Moore… (continued)

Work Hard, Play Hard: SC Innovates’ Powerhouse Course Combines Caffeine, Comedy, and Cohesion
If there’s one class at the University of South Carolina’s Darla Moore School of Business that perfectly embodies the phrase “work hard, play hard,” it’s the Strategic Management of Technology… (continued)

Charged with Momentum: MGMT 775 Cohort Energizes Battery Innovation at USC
Like mini-energy vaults, batteries “bring good things to life” and hold the power to light up our world, run our appliances and gadgets, and make our lives better. The high… (continued)