Looking at Robert Kern’s story, there is a true engine of innovation: a relentless drive to turn ideas into impactful realities. Here was a man who not only created generators; he created resilience, safety, and independence, transforming what power means for communities everywhere. Starting from a small garage with only five employees in 1959, Robert’s vision for Generac extended beyond energy—he empowered people. Farmers, construction workers, hospitals, and homeowners all became safer and more prepared, thanks to the accessible, reliable power solutions he pioneered.
Robert’s innovation legacy is everywhere with us today. After Hurricane Ian, those who were without power, but still had standing homes, relied up on Generac generators. Many still are using them with the long recovery ahead. During my time in New Orleans, a Generac generator, was great to have after Katrina hit, but also with an aging infrastructure, power outages were a regular occurrence. Like Kern, I’ve learned that planning for the unexpected—whether in business, teaching, or daily life—often defines success.
But Robert’s journey was not without setbacks. In 1967, a fire devastated a new factory, yet his commitment to resilience was such that employees resumed work in the parking lot just days later. Generac became known for backup solutions, answering surges in demand during crises, and eventually became a household name. Robert faced challenges pragmatically, listening to others’ ideas while leading Generac with determination.
This dedication extended beyond his company. His leadership style, rooted in pragmatism and collaboration, resonates with my own approach to fostering innovation through teamwork and adaptability. He shared his success generously, especially with employees who helped build Generac, even giving checks to each of them after selling the company. His generosity also extended to fostering scientific curiosity in young people and donating over $100 million to the Mayo Clinic, a place where he received care as a child.
Not unlike others in our “Dearly Departed” series, Robert Kern’s story is a testament to an essential truth: real innovation is not about short-term gains but about creating something that will be bigger than today, outlive us, and inspire the next generation. His legacy reminds us that true innovation builds a bridge between technological advancement with an authentic concern for humanity.
Dearly Departed profiles are the musings of SC Innovates’ Director and SmartState Endowed Chair Laura B. Cardinal. Cardinal is an academic researcher and teaches Strategic Management of Technology and Innovation at the University of South Carolina (USC) Darla Moore School of Business Professional MBA program. Her series of courses includes the Strategic Innovation Certificate. Cardinal’s courses offer a unique fusion of innovation, business strategy, science, and technology.