If there’s one class at the University of South Carolina’s Darla Moore School of Business that perfectly embodies the phrase “work hard, play hard,” it’s the Strategic Management of Technology and Innovation (SMTI) course. Known for its dynamic mix of high expectations and memorable learning moments, SMTI is the foundation of the Strategic Innovation Certificate (SIC). With students coming from a variety of backgrounds, this course arms them with critical skills in strategy, innovation management, science, and technology—skills that future employers find irresistible.
But this isn’t just a business class. It’s an adventure that leaves students—and sometimes even Laura B. Cardinal, a.k.a. “Prof. C,”—buzzing with energy.
The current cohort is a shining example of excellence. With 92.9 percent of them determined to complete their SIC requirements and 71 percent commuting from outside Columbia, their commitment to the program is nothing short of awe-inspiring. The fact that 79 percent are already employed in STEM-related industries only adds to the juggling act they perform between their full-time jobs and demanding academic schedules. Professor Cardinal even called their punctuality “a benchmark of excellence.”
It’s not all work, though. The students are known for their irreverent sense of humor and teamwork. One anecdote sums it up: A student promised Professor Cardinal a coffee as thanks for a business connection. Initially, he thought a single latte would suffice, but his teammate called him out for being “cheap.” So, what did he do? He brought a triple-shot latte instead. Cardinal, who never drinks triple-shot lattes, had so much energy that the students said she turned into a rocket during class.
This cohort thrives on a delicate balance between seriousness and spontaneity. From a student who attended class right after welcoming a newborn to another who submitted a major assignment four hours early despite Hurricane Francine’s chaos, they exemplified shock, awe, and wonder.
“The course is more than just lectures and assignments; it’s a community,” explains Cardinal. “Returning students share insider tips with newcomers, creating a sense of camaraderie that propels everyone to higher levels of achievement. Whether it’s balancing full-time work, a busy home life, or just trying to caffeinate the professor, SMTI is where innovation meets personality—and where hard work is always paired with a good dose of fun. They keep me on my toes and remind me why teaching is such a passion of mine.”